Eric believes in creating not competing. Your brand is unique and the only way to make it stand out is to define what sets it apart. Having worked in key roles spanning multiple sectors and devising strategies for Nike, Disney, Champion and an assortment of SMEs, he knew it was time to use his skills to put more good out into the world. His genuine need to help businesses achieve their goals led him to create the Anti Agency.
“A service built to treat businesses like they were more than a single line item on a balance sheet”.
How a Buyers Agency Tripled Sales Qualified Leads and Achieved a 4,500% ROI in 120 Days (No, That's Not a Typo!)”
Hey there, savvy real estate mogul-in-the-making! 👋
Ever feel like you're swimming against the current in the choppy waters of the buyer's agency biz? Well, grab your floaties, because we're about to dive into a success story so jaw-dropping, it'll make Jaws look like a goldfish! 🦈
In just 120 days (that's fewer days than it takes to grow a decent beard), a buyer's agency:
Tripled their qualified leads 📈
Got clients PAYING for appointments 💰
Achieved a mind-blowing 4,500% ROI 🤯
Nope, your eyes aren't playing tricks on you. That's forty-five hundred percent. As in, "Holy cow, I need new glasses" levels of return!
Keep reading to uncover the secret sauce that turned this agency from a small fish in a big pond to the Megalodon of the real estate world!
Read time: 4.7 minutes ⏱️
Ready to make waves in your industry?
Captain Savvy here, ready to navigate you through the treacherous waters of buyer's agency growth! 🧭
For over 3,650 days (that's a decade), I've been steering agencies like yours from the rocky shores of 6-figure incomes to the paradise islands of 7-figure success.
How? With my "blue ocean" strategy - a treasure map so valuable, you might want to keep it under your pirate hat! 🏴☠️
If you're ready to:
Find qualified leads faster than a seagull spots a french fry.
Turn tire-kickers into serious buyers.
Stand out like a peacock at a penguin party.
Then ahoy, matey! It's time to set sail on this adventure!
⏰ The Psychology of Standing Out
Remember when you were a kid, and your mom told you to be yourself? Well, in the cutthroat world of buyer's agencies, that advice is worth its weight in gold doubloons!
Here's the deal: Most agencies are swimming in the "red ocean" - bloody waters full of sharks all fighting for the same fish. But you? You're about to discover a whole new "blue ocean" - crystal clear waters teeming with opportunity!
It's like being the only ice cream truck in a neighbourhood full of kids on a hot summer day.
🍦 Cha-ching!
Most Buyers Agents make 5 mistakes: avoid them and you're golden.
Step 1: They Assume
Everyone is ready to buy now.
At any given point only 3% of your target market is in buy mode.
Step 2: They Chase
There's a vast difference between MQL's and SQL's.
MQL = Marketing Qualified Lead {think someone that has downloaded a brochure}.
SQL = Sales Qualified Lead {think someone that is knocking on your door shouting open up}.
The difference between the two 97%. So, what do you do with the MQL's that aren't SQL's?
You nurture them until they're ready to buy using AQLs.
AQL's = Automation Qualified Leads.
Step 3: They Do Not Pre Qualify
Your prospects need to have 3 things for you to be able to make the sale effortlessly:
The time to buy (are they looking to buy now, in 6 months or a year).
The money (do they have a combined household income of "X").
The trust (do they trust you to represent them for the biggest purchase of their life).
Step 4: They Do Not Build Anticipation
Have you ever gotten on a call 2 weeks from the day you booked it and forgot what it was about?
Step 5: They Do Not Focus On Life Time Value
Imagine if you got each client to buy twice or more?
🤑 How to Apply This
Focus on your SOM (Serviceable Obtainable Market):
Find your low-hanging fruit faster than you can say "commission"
Optimize that landing page like it's going out of style (Spoiler: It's not!)
Measure your sales conversion ratio with the precision of a laser-guided missile
Expand to your SAM (Serviceable Attainable Market):
Set benchmarks that would make Olympic athletes weep.
Adjust your positioning faster than a chameleon in a crayon factory.
Always think 5x bigger - because why settle?
Reduce Client Touch points:
Create a Long Form Landing Page (LFLP) so irresistible, it's practically "a how to guide".
Remember, this isn't just theory - it's battle-tested strategy that's worked across industries faster than you can say "sold!"
To make this work for you:
Eliminate high fees, aggressive tactics, and misleading stats.
Reduce complexity and time commitment for clients.
Raise: transparency, data analytics, and client empowerment
Create a subscription model, real-time insights, and a thriving investor community.
Here's Proof:
Deals created = Paid appointment (assigned conversion value per appointment).
Deals won = Sales converted.
Deal lost = (Follow up / Needs time).
The investment: 6k
But wait, there's more! We didn't just dip our toes in the water. We dove headfirst into a sea of tactics that turned the tide in our favour. Here's a glimpse of our journey:
We invested 6,000 hard-earned dollars (That's 24,000 quarters if you're counting!)
Generated a tsunami of MQLs (Marketing Qualified Leads) using Google Ads
Transformed those leads into SQLs (Sales Qualified Leads) using Meta ads.
We even tried hosting an event - an expensive lesson learned!
By doing so you will go from A -> B:
Your Golden Ticket to Success (Choose Wisely!)
Option 1: DIY Domination (coming soon)
Steal my step-by-step process from above.
Get the landing page playbook and fix your lead flow.
30-day money-back guarantee (because ethics).
Option 2: VIP Treatment
Work 1-on-1 with yours truly to map your funnel (90 mins).
Save time, money, and guesswork.
Get a foolproof strategy outline tailored to your unique situation.
Eliminate your most pain staking obstacle (generating consistent leads, booking qualified appointments or closing more sales).
Figure out who your ideal clients are (based on their psychological, emotional, situational, financial or behavioural circumstances).
A Loom video explainer for you to rewatch at your convenience.
I'll even send you my revenue scaling cheatsheet to help you scale revenue without spending more on ads.
I have to tell you...results like this are not typical.
To be successful, your buyer's agency has to have already established demand and product market fit. As a marketer, my job is to creatively INFLUENCE demand, and not, create it from scratch.
Ready To Get Started?
Sometimes it’s all about taking the first step. We may not be able to help you in which case we’ll point you in the right direction. Either way, there’s no sleazy sales tactics here.