Eric believes in creating not competing. Your brand is unique and the only way to make it stand out is to define what sets it apart. Having worked in key roles spanning multiple sectors and devising strategies for Nike, Disney, Champion and an assortment of SMEs, he knew it was time to use his skills to put more good out into the world. His genuine need to help businesses achieve their goals led him to create the Anti Agency.
“A service built to treat businesses like they were more than a single line item on a balance sheet”.
Keep reading to learn how we generate exceptional, consistent, results for brands by creating value and not competing on price.
Finally! I have many digital marketing agents over the years with my fair share of disappointment, worry and financial loss. Having The Anti-Agency working on my brand, I can finally relax and focus on the important things in my business. I trust they are doing the right thing by me, if I am succeeding they are succeeding. We have already seen a huge increase in conversion rate thanks to the very personalised strategies put in place for my brand. If you want to finally break through the BS in this industry once and for all, The Anti-Agency is the right choice. I have no doubt in my mind they will do the right thing by your business as well. 5 Stars!
Rachael
Founder - Mobeco
“Hey, Eric…” they said. ”Heyyy” I said.
”Why don’t you work with every business that needs your services”
There are way too many agencies doing this already. (9,367 in Australia to be precise.)
“Meh”, I said. “They need to be putting good out into the world”.
”Good” doesn’t pay the bills they said. “There’s a reason there are soo many agencies.”
Well…
A good portion of them don’t have the slightest clue, make false promises and set up sloppy ads with other people’s money, praying something sticks.
Which is why, after years of work, The ANTI Agency is LIVE
We’re here because we couldn’t fit into the “agency” lifestyle in one way or another. We believe in doing over talking and genuinely helping businesses grow through trust and transparency. After all, your brand deserves the very best.
The Problem we’re solving:
We’re not letting agencies take advantage of your business any longer.
An agency follows these steps:
Craft an ad to attract business owners.
Get in a slick salesman to close the deal.
Sign you on for the longest contract possible.
Hand your account over to a junior marketer/intern.
Use your hard-earned money to “train” this person.
FAIL - RINSE - REPEAT.
Your account only gets passed on to an “A - team” or senior performance marketer if nothing “sticks”. The spray-and-pray method is unethical and outdated. And with the digital industry booming, there’s more demand than supply. Which means only 5% of marketers actually know what to do when it comes to making data-driven decisions.
FUN FACT A senior “performance marketing manager” handles at least 25 Ad accounts across each platform which means your account is potentially only looked at once every 3 months. Don’t believe me? See for yourself here.
Now that you know the why, you’ll appreciate the How
Robert Di Fabio, Director, Major League Dodgeball
Through our social media campaign, we've been able to grow our brand further with our target demographics, while also executing new ways to target prospective players and teams for our competitions. - The strategy is clear and easy to follow. Eric is always willing to go above and beyond to meet our goals. If there are any shortfalls or there are areas that can be improved, The Anti Agency will go through a variety of strategies and brainstorm new approaches with me.
To Start
it’s extremely important that your brand has already established demand. As a marketer, my job is to creatively INFLUENCE demand, and not, create it.
If demand exists - you can expect results like this:
A 22x ROI on your investment using Google Ads
Combine that with Meta Ads and you can expect results like this:
A 20x ROI on your investment per month
But none of this is impressive without delivering exceptional results, consistently.
A 19x ROI on your investment per year.
Add email to the mix and you’ve laid the foundation for success.
The Blue Ocean Strategy is simple - When you create, you’ve got unlimited leverage where as when you compete; You’re doing what every single brand on the planet does, try to fish in the same pond.
This is why most brands are reduced to a commodity where they compete on price. Work with me and I’ll uncover your value proposition and position you as an industry leader.
Your brand deserves better…. Don’t settle for BASIC.
To Start
it’s extremely important that your brand has already established demand. As a marketer, my job is to creatively INFLUENCE demand, and not, create it.
If demand exists - you can expect results like this:
A 22x ROI on your investment using Google Ads
Combine that with Meta Ads and you can expect results like this:
A 20x ROI on your investment per month
But none of this is impressive without delivering exceptional results, consistently.
A 19x ROI on your investment per year.
Add email to the mix and you’ve laid the foundation for success.
The Blue Ocean Strategy is simple - When you create, you’ve got unlimited leverage where as when you compete; You’re doing what every single marketer on the planet does, try to fish in the same pond.
This is why most brands are reduced to a commodity where they compete on price. Work with me and I’ll uncover your value proposition and position you as an industry leader.
Your brand deserves better…. Don’t settle for BASIC.
How this Product as a service startup TRIPLED Ad Spend from $35k to $110k/Month and Boosted Conversions by 93.75% in Just 90 Days (all while reducing their cost to acquire a customer).
Are you a founder that sells a service and are tired of pouring money into ads without seeing results? 🤔
Imagine transforming your ad spend from a money pit into a conversion machine in just 60 days. Sounds too good to be true, right?
Well, buckle up, because I'm about to show you how we did exactly that for a innovative startup. 🚀
Here's what we achieved in just 3 months:
Tripled ad spend from $35,000 to $110,000 per month.
Boosted conversions by a whopping 73.75%
Hit a jaw-dropping 14.4% conversion rate in the last fortnight.
Tripled revenue due to the increase in Ad Spend.
Note - We've considered 3 months because there was a boat load of work done to fix/ set up their funnel in month one.
But here's the kicker: This isn't some black magic or short-lived hack. It's a proven, replicable strategy that I've been refining for the past 10 years.
Want to know the secret?
There is none (whomp whomp).
It's just the same old marketing principles applied in new and innovative ways.
But once you learn HOW, you won't want to share this with anyone 🤫
It's all about finding your blue ocean - and I'm going to show you exactly how we did it.
In this case study, you'll discover:
The 3 biggest problems plaguing service brands trying to scale (and how we solved them).
Why traditional funnels are burning through your budget (and what to do instead).
The "high-converting landing page" trick that slashed our client's CPA.
How to focus on your SOM (Serviceable Obtainable Market) for quick wins.
The exact steps to expand into your SAM (Serviceable Attainable Market) without losing momentum.
Don't just take my word for it. Here's what other founders are saying:
And here's proof
90 day impact
Tripling Ad Spend without blowing the cost to acquire a customer.
After conversion rate optimisation (7 day rolling)
My strategy solves 3 big problems for service brands trying to scale:
💡 "I need more qualified leads/conversions from my existing ad spend"
Many brands come to us because they're spreading their marketing efforts to thin i.e. - do anything and everything under the sun from paid ads, cold outreach, blogging and even vlogging.
If you're reading this, you have probably tried a multiple "hacks" to further acquisition or a bunch of mainstream things and nothing sticks.
We help them send that traffic to one high-converting landing page that converts 14x higher so they can increase their daily lead volume with better quality leads pre-sold on their product.
💡 "The CPA (cost per acquisition) on each sale is too expensive"
With ad costs constantly increasing, traditional funnels no longer work as well as they used to.
We help brands add a high-converting landing page between their ads and the signup process. This drops CPA significantly so they can generate more marketing qualified leads. Once you’ve solved this, you’re focus needs to change to benchmarking and consistency.
Lower your acquisition cost and everything else falls in place like dominos.
More on this below
💡 “Our product will sell after we add these features”
Most founders making under $350k ARR are sick of not knowing where to start, don’t necessarily know how to grow further or just love “acting busy” but not doing any real work.
The real kicker, their business barely has any profit in it to even sustain themselves.
How to Apply this 🤑
Focus only on your SOM - Serviceable obtainable market
This is the point closest to you and your customers (your low hanging fruit). Now figure out how to make the smallest change that will have the biggest impact.
If you’re good at dissecting what’s wrong in your business - 90% of the time it is your landing page. Fix this and you’ve automatically fixed your intake.
Once you’ve improved your intake measure your sales conversions ratio.
There are 3 points you need to make a note of here:
The best landing pages focus on the ERB and LLB and the same time.
ERB - Emotional Right Brain (because all buying decisions are based on emotions).
LLB - Logical Left Brain (because before we get emotional, it needs to be logical).
Focus on a triage for qualification.
The when (time frame), the why (motive), the how (means).
You’re now in a better place! Time to focus on your SAM.
SAM - Serviceable attainable market
This is where you focus on expanding your horizons. You’ve now got benchmarks in place and some form of consistency so you know what you’re measuring against.
This is where you make adjustments to suit where you want to go based on where you’re currently at. Always think 5x, so if you land in the middle you’re still winning.
Based on this you can make adjustments to your:
Positioning (need x want ratio).
Pricing (tiered pricing).
Product (outcomes not features).
Place (where your users hangout).
My free revenue scaling cheatsheet is a great starting point.
Once done, your next step is to: lower your consumer’s touch points.
i.e - how many interactions does it take to purchase from you.
To reduce this I would recommend shifting to a LFLP (Long form landing page).
Your long form landing page takes into account 2x things:
ERB - Emotional Right Brain
LLB - Logical Left Brain
This is where your prospects go to learn more about you.
I’d even go as far as making this your primary one page website.
Now if you know anything about business:
The wider you go, the fewer people know about you.
So, technically your cost per acquisition should rise and your conversion rate should decline.
However, if you focus on the Blue Ocean Strategy:
You can monopolise your niche by creating value instead of competing on price.
The ultimate power move for SMART business owners
This is also how you focus on your TAM (target attainable market).
These results are’t typical but very much replicable. Here’s a client result from 2023 using these exact same steps:
90 day impact (Blue Ocean Strategy)
The Old Way to scale:
👉 Run ads to broken website (imagine going into a car showroom and not knowing what you want?).
👉 Focus your marketing efforts on anything and everything all at once.
👉 Keep focusing on your product, hoping and praying something just clicks.
The New Way to scale: Map your funnel using the blue ocean strategy.
✅ Raise your product or service well above industry standards.
✅ Eliminate all the factors your industry competes on by focusing our your users psychological, emotional, situational, financial or behavioural circumstances.
✅ Reduce churn and increase life time value.
✅ Create value instead of competing on price.
If you'd like to see how we can help so that you can bring in more of your best customers every month with less complexity… you have two options:
Option 1: DIY Domination
Steal my step-by-step process from above.
Get the landing page playbook and fix your lead flow.
30-day money-back guarantee (because ethics).
Option 2: VIP Treatment
Work 1-on-1 with yours truly to map your funnel (2 x sessions totalling 90 mins).
Save time, money, and guesswork.
Get a foolproof strategy outline tailored to your unique situation.
Give yourself a clear roadmap to work towards the next 3, 6, 9 and 12 months.
Figure out who your ideal clients are (based on their psychological, emotional, situational, financial or behavioural circumstances).
A Loom video explainer for you to rewatch at your convenience.
I'll even send you my revenue scaling cheatsheet to help you scale revenue without spending money on ads.
I have to tell you...results like this are not typical.
To be successful, your brand has to be unique and has already established demand. As a marketer, my job is to creatively INFLUENCE demand, and not, create it from scratch.
Most companies start out doubling their conversion rates in the first month using our landing page playbook then scale up from there as their metrics improve.
How this Product as a service startup TRIPLED Ad Spend from $35k to $110k/Month and Boosted Conversions by 93.75% in Just 90 Days (all while reducing their cost to acquire a customer).
Are you a founder that sells a service and are tired of pouring money into ads without seeing results? 🤔
Imagine transforming your ad spend from a money pit into a conversion machine in just 60 days. Sounds too good to be true, right?
Well, buckle up, because I'm about to show you how we did exactly that for a innovative startup. 🚀
Here's what we achieved in just 3 months:
Tripled ad spend from $35,000 to $110,000 per month.
Boosted conversions by a whopping 73.75%
Hit a jaw-dropping 14.4% conversion rate in the last fortnight.
Tripled revenue due to the increase in Ad Spend.
Note - We've considered 3 months because there was a boat load of work done to fix/ set up their funnel in month one.
But here's the kicker: This isn't some black magic or short-lived hack. It's a proven, replicable strategy that I've been refining for the past 10 years.
Want to know the secret?
There is none (whomp whomp).
It's just the same old marketing principles applied in new and innovative ways.
But once you learn HOW, you won't want to share this with anyone 🤫
It's all about finding your blue ocean - and I'm going to show you exactly how we did it.
In this case study, you'll discover:
The 3 biggest problems plaguing service brands trying to scale (and how we solved them).
Why traditional funnels are burning through your budget (and what to do instead).
The "high-converting landing page" trick that slashed our client's CPA.
How to focus on your SOM (Serviceable Obtainable Market) for quick wins.
The exact steps to expand into your SAM (Serviceable Attainable Market) without losing momentum.
Don't just take my word for it. Here's what other founders are saying:
And here's proof
90 day impact
Tripling Ad Spend without blowing the cost to acquire a customer.
After conversion rate optimisation (7 day rolling)
My strategy solves 3 big problems for service brands trying to scale:
💡 "I need more qualified leads/conversions from my existing ad spend"
Many brands come to us because they're spreading their marketing efforts to thin i.e. - do anything and everything under the sun from paid ads, cold outreach, blogging and even vlogging.
If you're reading this, you have probably tried a multiple "hacks" to further acquisition or a bunch of mainstream things and nothing sticks.
We help them send that traffic to one high-converting landing page that converts 14x higher so they can increase their daily lead volume with better quality leads pre-sold on their product.
💡 "The CPA (cost per acquisition) on each sale is too expensive"
With ad costs constantly increasing, traditional funnels no longer work as well as they used to.
We help brands add a high-converting landing page between their ads and the signup process. This drops CPA significantly so they can generate more marketing qualified leads. Once you’ve solved this, you’re focus needs to change to benchmarking and consistency.
Lower your acquisition cost and everything else falls in place like dominos.
More on this below
💡 “Our product will sell after we add these features”
Most founders making under $350k ARR are sick of not knowing where to start, don’t necessarily know how to grow further or just love “acting busy” but not doing any real work.
The real kicker, their business barely has any profit in it to even sustain themselves.
How to Apply this 🤑
Focus only on your SOM - Serviceable obtainable market
This is the point closest to you and your customers (your low hanging fruit). Now figure out how to make the smallest change that will have the biggest impact.
If you’re good at dissecting what’s wrong in your business - 90% of the time it is your landing page. Fix this and you’ve automatically fixed your intake.
Once you’ve improved your intake measure your sales conversions ratio.
There are 3 points you need to make a note of here:
The best landing pages focus on the ERB and LLB and the same time.
ERB - Emotional Right Brain (because all buying decisions are based on emotions).
LLB - Logical Left Brain (because before we get emotional, it needs to be logical).
Focus on a triage for qualification.
The when (time frame), the why (motive), the how (means).
You’re now in a better place! Time to focus on your SAM.
SAM - Serviceable attainable market
This is where you focus on expanding your horizons. You’ve now got benchmarks in place and some form of consistency so you know what you’re measuring against.
This is where you make adjustments to suit where you want to go based on where you’re currently at. Always think 5x, so if you land in the middle you’re still winning.
Based on this you can make adjustments to your:
Positioning (need x want ratio).
Pricing (tiered pricing).
Product (outcomes not features).
Place (where your users hangout).
My free revenue scaling cheatsheet is a great starting point.
Once done, your next step is to: lower your consumer’s touch points.
i.e - how many interactions does it take to purchase from you.
To reduce this I would recommend shifting to a LFLP (Long form landing page).
Your long form landing page takes into account 2x things:
ERB - Emotional Right Brain
LLB - Logical Left Brain
This is where your prospects go to learn more about you.
I’d even go as far as making this your primary one page website.
Now if you know anything about business:
The wider you go, the fewer people know about you.
So, technically your cost per acquisition should rise and your conversion rate should decline.
However, if you focus on the Blue Ocean Strategy:
You can monopolise your niche by creating value instead of competing on price.
The ultimate power move for SMART business owners
This is also how you focus on your TAM (target attainable market).
These results are’t typical but very much replicable. Here’s a client result from 2023 using these exact same steps:
90 day impact (Blue Ocean Strategy)
The Old Way to scale:
👉 Run ads to broken website (imagine going into a car showroom and not knowing what you want?).
👉 Focus your marketing efforts on anything and everything all at once.
👉 Keep focusing on your product, hoping and praying something just clicks.
The New Way to scale: Map your funnel using the blue ocean strategy.
✅ Raise your product or service well above industry standards.
✅ Eliminate all the factors your industry competes on by focusing our your users psychological, emotional, situational, financial or behavioural circumstances.
✅ Reduce churn and increase life time value.
✅ Create value instead of competing on price.
If you'd like to see how we can help so that you can bring in more of your best customers every month with less complexity… you have two options:
Option 1: DIY Domination
Steal my step-by-step process from above.
Get the landing page playbook and fix your lead flow.
30-day money-back guarantee (because ethics).
Option 2: VIP Treatment
Work 1-on-1 with yours truly to map your funnel (2 x sessions totalling 90 mins).
Save time, money, and guesswork.
Get a foolproof strategy outline tailored to your unique situation.
Give yourself a clear roadmap to work towards the next 3, 6, 9 and 12 months.
Figure out who your ideal clients are (based on their psychological, emotional, situational, financial or behavioural circumstances).
A Loom video explainer for you to rewatch at your convenience.
I'll even send you my revenue scaling cheatsheet to help you scale revenue without spending money on ads.
I have to tell you...results like this are not typical.
To be successful, your brand has to be unique and has already established demand. As a marketer, my job is to creatively INFLUENCE demand, and not, create it from scratch.
Most companies start out doubling their conversion rates in the first month using our landing page playbook then scale up from there as their metrics improve.
The $116,000 Luxury Travel Secret: How We Turned a $10,000 in Ad Spend into an 11.6x ROI Goldmine in Just 180 Days
If you're tired of struggling to grow your luxury travel consultancy... start using this strategy that helped us generate $116,000 in revenue and achieve a staggering 11.6x return on ad spend in just 6 months.
For the last 6 months, we've been scaling a luxury travel consultancy's marketing efforts with a modest budget of $10,000. Recently, we hit these incredible milestones:
27.28% conversion rate for Marketing Qualified Leads (MQL)
6.82% conversion rate from Sales Qualified Leads (SQL)
$116,000 in revenue generated
11.6x Return on Ad Spend (ROAS)
Here’s more proof:
MQL Conversion Rate
Omni Channel Strategy
NOTE (Transparency time) - Leads were generated through a 3rd party platform integrated into the clients business.
So, true cost per lead would be around $20 = 100 leads on average per month.
Deal Lost = Not Ready To Buy Now
Now, Let me explain how...
For over a decade, I've been helping luxury service businesses scale their operations from modest beginnings to seven-figure revenues using my unique take on the "blue ocean" strategy.
Many of the results have been from 6 - 7 figure professionals dominating their niche after simply implementing my approach:
So good, you may want to keep me a secret 🤫
My strategy solves the 3 biggest headaches for luxury travel consultancies trying to scale:
💡 I can't find enough high-net-worth clients in this competitive market
Many luxury travel consultancies come to us because they're spreading their marketing efforts too thin across various platforms and strategies. We help them focus their efforts on one "high-converting landing page" that pre-qualifies leads and converts at an impressive rate.
💡 I'm spending too much time on tire-kickers and not enough on serious luxury traveler's
With the luxury travel market becoming increasingly saturated, traditional lead generation methods no longer work as well as they used to. We help consultancies add a "high-converting landing page" between their marketing efforts and the client onboarding process. This significantly reduces time wasted on unqualified leads. Our strategy resulted in an 8% conversion rate for Sales Qualified Leads, ensuring our client focused only on serious, high-net-worth individuals ready to book exclusive travel experiences.
💡 I'm struggling to get a good return on my marketing investment in the luxury travel sector
Most luxury travel consultancies making <$1M in annual revenue are sick of pouring money into marketing without seeing significant returns. Our strategy doesn't just generate leads – it generates substantial revenue.
Overcoming Challenges
Action Steps:
Focus only on your SOM - Serviceable obtainable market
This is the point closest to you and your ideal high-net-worth clients (your low hanging fruit). Now figure out how to make the smallest change that will have the biggest impact.
If you're good at dissecting funnels, 90% of the time it is your landing page. Fix this and you've automatically fixed your intake.
Once you've improved your intake, measure your client conversion ratio.
There are 3 points you need to make a note of here:
Your MQL (Marketing Qualified Lead) conversion rate.
Your SQL (Sales Qualified Lead) conversion rate.
Your TTW (Time to Win) lead to client.
You're now in a better place! Time to focus on your SAM.
SAM - Serviceable attainable market
This is where you focus on expanding your horizons in the luxury travel market. You've now got benchmarks in place and some form of consistency so you know what you're measuring against.
This is where you make adjustments to suit where you want to go based on where you're currently at. Always think 5x, so if you land in the middle you're still winning.
Based on this you can make adjustments to your:
Positioning (what sets you apart from other luxury travel consultancies).
Pricing (tiered luxury travel packages).
Services (outcomes not features - focus on unique, exclusive experiences).
Place (where your ideal high-net-worth clients hangout).
If you need help working on this, use my free luxury travel consultancy scaling cheatsheet.
Once done, your next step is to: lower your client's touch points.
i.e - how many interactions does it take for a lead to become a luxury travel client?
To reduce this I would recommend shifting to a LFLP (Long form landing page).
Your long form landing page takes into account 2x things:
ERB - Emotional Right Brain
LLB - Logical Left Brain
This is where your prospects go to learn more about your exclusive travel offerings.
I'd even go as far as making this your primary one page website.
Now if you know anything about business:
The more exclusive you go, the fewer people know about you.
So, technically your cost per acquisition should rise and your conversion rate should decline.
However, if you focus on the blue ocean strategy - you can monopolise your luxury travel niche by creating unparalleled value instead of competing on price.
This is how you focus on your TAM (target attainable market).
These results aren't typical but very much replicable.
The Old Way to scale:
👉 Run generic luxury travel ads to a basic website (imagine walking into a luxury resort with no idea what experiences you're after).
👉 Focus your marketing efforts on anything and everything all at once.
👉 Keep focusing on getting more leads, hoping and praying some high-net-worth individuals will book.
The Old Way
The New Way to scale: Map your funnel using the blue ocean strategy.
✅ Raise your luxury travel services well above industry standards.
✅ Eliminate all the factors your industry competes on by focusing on your clients' desire for unique, exclusive, and transformative travel experiences.
✅ Implement one high converting landing page to fix your intake (our’s converts at 28% 😉).
✅ Generate significant revenue ($116,000 in 6 months) with a modest marketing budget ($10,000).
The Blue Ocean Strategy
Your Golden Ticket To Success (Choose Wisely)
Option 1: DIY Domination (coming soon)
Steal my step-by-step process from above.
Get the landing page playbook and fix your lead flow.
30-day money-back guarantee (because ethics).
Option 2: VIP Treatment
Work 1-on-1 with yours truly to map your funnel (90 mins).
Save time, money, and guesswork.
Get a foolproof strategy outline tailored to your unique situation.
Eliminate your most pain staking obstacle (generating consistent leads, booking qualified appointments or closing more sales).
Figure out who your ideal clients are (based on their psychological, emotional, situational, financial or behavioural circumstances).
A Loom video explainer for you to rewatch at your convenience.
I'll even send you my revenue scaling cheatsheet to help you scale revenue without spending more on ads.
The $116,000 Luxury Travel Secret: How We Turned a $10,000 in Ad Spend into an 11.6x ROI Goldmine in Just 180 Days
If you're tired of struggling to grow your luxury travel consultancy... start using this strategy that helped us generate $116,000 in revenue and achieve a staggering 11.6x return on ad spend in just 6 months.
For the last 6 months, we've been scaling a luxury travel consultancy's marketing efforts with a modest budget of $10,000. Recently, we hit these incredible milestones:
27.28% conversion rate for Marketing Qualified Leads (MQL)
6.82% conversion rate from Sales Qualified Leads (SQL)
$116,000 in revenue generated
11.6x Return on Ad Spend (ROAS)
Here’s more proof:
MQL Conversion Rate
Omni Channel Strategy
NOTE (Transparency time) - Leads were generated through a 3rd party platform integrated into the clients business.
So, true cost per lead would be around $20 = 100 leads on average per month.
Deal Lost = Not Ready To Buy Now
Now, Let me explain how...
For over a decade, I've been helping luxury service businesses scale their operations from modest beginnings to seven-figure revenues using my unique take on the "blue ocean" strategy.
Many of the results have been from 6 - 7 figure professionals dominating their niche after simply implementing my approach:
So good, you may want to keep me a secret 🤫
My strategy solves the 3 biggest headaches for luxury travel consultancies trying to scale:
💡 I can't find enough high-net-worth clients in this competitive market
Many luxury travel consultancies come to us because they're spreading their marketing efforts too thin across various platforms and strategies. We help them focus their efforts on one "high-converting landing page" that pre-qualifies leads and converts at an impressive rate.
💡 I'm spending too much time on tire-kickers and not enough on serious luxury traveler's
With the luxury travel market becoming increasingly saturated, traditional lead generation methods no longer work as well as they used to. We help consultancies add a "high-converting landing page" between their marketing efforts and the client onboarding process. This significantly reduces time wasted on unqualified leads. Our strategy resulted in an 8% conversion rate for Sales Qualified Leads, ensuring our client focused only on serious, high-net-worth individuals ready to book exclusive travel experiences.
💡 I'm struggling to get a good return on my marketing investment in the luxury travel sector
Most luxury travel consultancies making <$1M in annual revenue are sick of pouring money into marketing without seeing significant returns. Our strategy doesn't just generate leads – it generates substantial revenue.
Overcoming Challenges
Action Steps:
Focus only on your SOM - Serviceable obtainable market
This is the point closest to you and your ideal high-net-worth clients (your low hanging fruit). Now figure out how to make the smallest change that will have the biggest impact.
If you're good at dissecting funnels, 90% of the time it is your landing page. Fix this and you've automatically fixed your intake.
Once you've improved your intake, measure your client conversion ratio.
There are 3 points you need to make a note of here:
Your MQL (Marketing Qualified Lead) conversion rate.
Your SQL (Sales Qualified Lead) conversion rate.
Your TTW (Time to Win) lead to client.
You're now in a better place! Time to focus on your SAM.
SAM - Serviceable attainable market
This is where you focus on expanding your horizons in the luxury travel market. You've now got benchmarks in place and some form of consistency so you know what you're measuring against.
This is where you make adjustments to suit where you want to go based on where you're currently at. Always think 5x, so if you land in the middle you're still winning.
Based on this you can make adjustments to your:
Positioning (what sets you apart from other luxury travel consultancies).
Pricing (tiered luxury travel packages).
Services (outcomes not features - focus on unique, exclusive experiences).
Place (where your ideal high-net-worth clients hangout).
If you need help working on this, use my free luxury travel consultancy scaling cheatsheet.
Once done, your next step is to: lower your client's touch points.
i.e - how many interactions does it take for a lead to become a luxury travel client?
To reduce this I would recommend shifting to a LFLP (Long form landing page).
Your long form landing page takes into account 2x things:
ERB - Emotional Right Brain
LLB - Logical Left Brain
This is where your prospects go to learn more about your exclusive travel offerings.
I'd even go as far as making this your primary one page website.
Now if you know anything about business:
The more exclusive you go, the fewer people know about you.
So, technically your cost per acquisition should rise and your conversion rate should decline.
However, if you focus on the blue ocean strategy - you can monopolise your luxury travel niche by creating unparalleled value instead of competing on price.
This is how you focus on your TAM (target attainable market).
These results aren't typical but very much replicable.
The Old Way to scale:
👉 Run generic luxury travel ads to a basic website (imagine walking into a luxury resort with no idea what experiences you're after).
👉 Focus your marketing efforts on anything and everything all at once.
👉 Keep focusing on getting more leads, hoping and praying some high-net-worth individuals will book.
The Old Way
The New Way to scale: Map your funnel using the blue ocean strategy.
✅ Raise your luxury travel services well above industry standards.
✅ Eliminate all the factors your industry competes on by focusing on your clients' desire for unique, exclusive, and transformative travel experiences.
✅ Implement one high converting landing page to fix your intake (our’s converts at 28% 😉).
✅ Generate significant revenue ($116,000 in 6 months) with a modest marketing budget ($10,000).
The Blue Ocean Strategy
Your Golden Ticket To Success (Choose Wisely)
Option 1: DIY Domination (coming soon)
Steal my step-by-step process from above.
Get the landing page playbook and fix your lead flow.
30-day money-back guarantee (because ethics).
Option 2: VIP Treatment
Work 1-on-1 with yours truly to map your funnel (90 mins).
Save time, money, and guesswork.
Get a foolproof strategy outline tailored to your unique situation.
Eliminate your most pain staking obstacle (generating consistent leads, booking qualified appointments or closing more sales).
Figure out who your ideal clients are (based on their psychological, emotional, situational, financial or behavioural circumstances).
A Loom video explainer for you to rewatch at your convenience.
I'll even send you my revenue scaling cheatsheet to help you scale revenue without spending more on ads.
How a Buyers Agency Tripled Sales Qualified Leads and Achieved a 4,500% ROI in 120 Days (No, That's Not a Typo!)”
Hey there, savvy real estate mogul-in-the-making! 👋
Ever feel like you're swimming against the current in the choppy waters of the buyer's agency biz? Well, grab your floaties, because we're about to dive into a success story so jaw-dropping, it'll make Jaws look like a goldfish! 🦈
In just 120 days (that's fewer days than it takes to grow a decent beard), a buyer's agency:
Tripled their qualified leads 📈
Got clients PAYING for appointments 💰
Achieved a mind-blowing 4,500% ROI 🤯
Nope, your eyes aren't playing tricks on you. That's forty-five hundred percent. As in, "Holy cow, I need new glasses" levels of return!
Keep reading to uncover the secret sauce that turned this agency from a small fish in a big pond to the Megalodon of the real estate world!
Read time: 4.7 minutes ⏱️
Ready to make waves in your industry?
Captain Savvy here, ready to navigate you through the treacherous waters of buyer's agency growth! 🧭
For over 3,650 days (that's a decade), I've been steering agencies like yours from the rocky shores of 6-figure incomes to the paradise islands of 7-figure success.
How? With my "blue ocean" strategy - a treasure map so valuable, you might want to keep it under your pirate hat! 🏴☠️
If you're ready to:
Find qualified leads faster than a seagull spots a french fry.
Turn tire-kickers into serious buyers.
Stand out like a peacock at a penguin party.
Then ahoy, matey! It's time to set sail on this adventure!
⏰ The Psychology of Standing Out
Remember when you were a kid, and your mom told you to be yourself? Well, in the cutthroat world of buyer's agencies, that advice is worth its weight in gold doubloons!
Here's the deal: Most agencies are swimming in the "red ocean" - bloody waters full of sharks all fighting for the same fish. But you? You're about to discover a whole new "blue ocean" - crystal clear waters teeming with opportunity!
It's like being the only ice cream truck in a neighbourhood full of kids on a hot summer day.
🍦 Cha-ching!
Most Buyers Agents make 5 mistakes: avoid them and you're golden.
Step 1: They Assume
Everyone is ready to buy now.
At any given point only 3% of your target market is in buy mode.
Step 2: They Chase
There's a vast difference between MQL's and SQL's.
MQL = Marketing Qualified Lead {think someone that has downloaded a brochure}.
SQL = Sales Qualified Lead {think someone that is knocking on your door shouting open up}.
The difference between the two 97%. So, what do you do with the MQL's that aren't SQL's?
You nurture them until they're ready to buy using AQLs.
AQL's = Automation Qualified Leads.
Step 3: They Do Not Pre Qualify
Your prospects need to have 3 things for you to be able to make the sale effortlessly:
The time to buy (are they looking to buy now, in 6 months or a year).
The money (do they have a combined household income of "X").
The trust (do they trust you to represent them for the biggest purchase of their life).
Step 4: They Do Not Build Anticipation
Have you ever gotten on a call 2 weeks from the day you booked it and forgot what it was about?
Step 5: They Do Not Focus On Life Time Value
Imagine if you got each client to buy twice or more?
🤑 How to Apply This
Focus on your SOM (Serviceable Obtainable Market):
Find your low-hanging fruit faster than you can say "commission"
Optimize that landing page like it's going out of style (Spoiler: It's not!)
Measure your sales conversion ratio with the precision of a laser-guided missile
Expand to your SAM (Serviceable Attainable Market):
Set benchmarks that would make Olympic athletes weep.
Adjust your positioning faster than a chameleon in a crayon factory.
Always think 5x bigger - because why settle?
Reduce Client Touch points:
Create a Long Form Landing Page (LFLP) so irresistible, it's practically "a how to guide".
Remember, this isn't just theory - it's battle-tested strategy that's worked across industries faster than you can say "sold!"
To make this work for you:
Eliminate high fees, aggressive tactics, and misleading stats.
Reduce complexity and time commitment for clients.
Raise: transparency, data analytics, and client empowerment
Create a subscription model, real-time insights, and a thriving investor community.
Here's Proof:
Deals created = Paid appointment (assigned conversion value per appointment).
Deals won = Sales converted.
Deal lost = (Follow up / Needs time).
The investment: 6k
But wait, there's more! We didn't just dip our toes in the water. We dove headfirst into a sea of tactics that turned the tide in our favour. Here's a glimpse of our journey:
We invested 6,000 hard-earned dollars (That's 24,000 quarters if you're counting!)
Generated a tsunami of MQLs (Marketing Qualified Leads) using Google Ads
Transformed those leads into SQLs (Sales Qualified Leads) using Meta ads.
We even tried hosting an event - an expensive lesson learned!
By doing so you will go from A -> B:
Before (A)
After (B)
Your Golden Ticket to Success (Choose Wisely!)
Option 1: DIY Domination (coming soon)
Steal my step-by-step process from above.
Get the landing page playbook and fix your lead flow.
30-day money-back guarantee (because ethics).
Option 2: VIP Treatment
Work 1-on-1 with yours truly to map your funnel (90 mins).
Save time, money, and guesswork.
Get a foolproof strategy outline tailored to your unique situation.
Eliminate your most pain staking obstacle (generating consistent leads, booking qualified appointments or closing more sales).
Figure out who your ideal clients are (based on their psychological, emotional, situational, financial or behavioural circumstances).
A Loom video explainer for you to rewatch at your convenience.
I'll even send you my revenue scaling cheatsheet to help you scale revenue without spending more on ads.
I have to tell you...results like this are not typical.
To be successful, your buyer's agency has to have already established demand and product market fit. As a marketer, my job is to creatively INFLUENCE demand, and not, create it from scratch.
How a Buyers Agency Tripled Sales Qualified Leads and Achieved a 4,500% ROI in 120 Days (No, That's Not a Typo!)”
Hey there, savvy real estate mogul-in-the-making! 👋
Ever feel like you're swimming against the current in the choppy waters of the buyer's agency biz? Well, grab your floaties, because we're about to dive into a success story so jaw-dropping, it'll make Jaws look like a goldfish! 🦈
In just 120 days (that's fewer days than it takes to grow a decent beard), a buyer's agency:
Tripled their qualified leads 📈
Got clients PAYING for appointments 💰
Achieved a mind-blowing 4,500% ROI 🤯
Nope, your eyes aren't playing tricks on you. That's forty-five hundred percent. As in, "Holy cow, I need new glasses" levels of return!
Keep reading to uncover the secret sauce that turned this agency from a small fish in a big pond to the Megalodon of the real estate world!
Read time: 4.7 minutes ⏱️
Ready to make waves in your industry?
Captain Savvy here, ready to navigate you through the treacherous waters of buyer's agency growth! 🧭
For over 3,650 days (that's a decade), I've been steering agencies like yours from the rocky shores of 6-figure incomes to the paradise islands of 7-figure success.
How? With my "blue ocean" strategy - a treasure map so valuable, you might want to keep it under your pirate hat! 🏴☠️
If you're ready to:
Find qualified leads faster than a seagull spots a french fry.
Turn tire-kickers into serious buyers.
Stand out like a peacock at a penguin party.
Then ahoy, matey! It's time to set sail on this adventure!
⏰ The Psychology of Standing Out
Remember when you were a kid, and your mom told you to be yourself? Well, in the cutthroat world of buyer's agencies, that advice is worth its weight in gold doubloons!
Here's the deal: Most agencies are swimming in the "red ocean" - bloody waters full of sharks all fighting for the same fish. But you? You're about to discover a whole new "blue ocean" - crystal clear waters teeming with opportunity!
It's like being the only ice cream truck in a neighbourhood full of kids on a hot summer day.
🍦 Cha-ching!
Most Buyers Agents make 5 mistakes: avoid them and you're golden.
Step 1: They Assume
Everyone is ready to buy now.
At any given point only 3% of your target market is in buy mode.
Step 2: They Chase
There's a vast difference between MQL's and SQL's.
MQL = Marketing Qualified Lead {think someone that has downloaded a brochure}.
SQL = Sales Qualified Lead {think someone that is knocking on your door shouting open up}.
The difference between the two 97%. So, what do you do with the MQL's that aren't SQL's?
You nurture them until they're ready to buy using AQLs.
AQL's = Automation Qualified Leads.
Step 3: They Do Not Pre Qualify
Your prospects need to have 3 things for you to be able to make the sale effortlessly:
The time to buy (are they looking to buy now, in 6 months or a year).
The money (do they have a combined household income of "X").
The trust (do they trust you to represent them for the biggest purchase of their life).
Step 4: They Do Not Build Anticipation
Have you ever gotten on a call 2 weeks from the day you booked it and forgot what it was about?
Step 5: They Do Not Focus On Life Time Value
Imagine if you got each client to buy twice or more?
🤑 How to Apply This
Focus on your SOM (Serviceable Obtainable Market):
Find your low-hanging fruit faster than you can say "commission"
Optimize that landing page like it's going out of style (Spoiler: It's not!)
Measure your sales conversion ratio with the precision of a laser-guided missile
Expand to your SAM (Serviceable Attainable Market):
Set benchmarks that would make Olympic athletes weep.
Adjust your positioning faster than a chameleon in a crayon factory.
Always think 5x bigger - because why settle?
Reduce Client Touch points:
Create a Long Form Landing Page (LFLP) so irresistible, it's practically "a how to guide".
Remember, this isn't just theory - it's battle-tested strategy that's worked across industries faster than you can say "sold!"
To make this work for you:
Eliminate high fees, aggressive tactics, and misleading stats.
Reduce complexity and time commitment for clients.
Raise: transparency, data analytics, and client empowerment
Create a subscription model, real-time insights, and a thriving investor community.
Here's Proof:
Deals created = Paid appointment (assigned conversion value per appointment).
Deals won = Sales converted.
Deal lost = (Follow up / Needs time).
The investment: 6k
But wait, there's more! We didn't just dip our toes in the water. We dove headfirst into a sea of tactics that turned the tide in our favour. Here's a glimpse of our journey:
We invested 6,000 hard-earned dollars (That's 24,000 quarters if you're counting!)
Generated a tsunami of MQLs (Marketing Qualified Leads) using Google Ads
Transformed those leads into SQLs (Sales Qualified Leads) using Meta ads.
We even tried hosting an event - an expensive lesson learned!
By doing so you will go from A -> B:
Before (A)
After (B)
Your Golden Ticket to Success (Choose Wisely!)
Option 1: DIY Domination (coming soon)
Steal my step-by-step process from above.
Get the landing page playbook and fix your lead flow.
30-day money-back guarantee (because ethics).
Option 2: VIP Treatment
Work 1-on-1 with yours truly to map your funnel (90 mins).
Save time, money, and guesswork.
Get a foolproof strategy outline tailored to your unique situation.
Eliminate your most pain staking obstacle (generating consistent leads, booking qualified appointments or closing more sales).
Figure out who your ideal clients are (based on their psychological, emotional, situational, financial or behavioural circumstances).
A Loom video explainer for you to rewatch at your convenience.
I'll even send you my revenue scaling cheatsheet to help you scale revenue without spending more on ads.
I have to tell you...results like this are not typical.
To be successful, your buyer's agency has to have already established demand and product market fit. As a marketer, my job is to creatively INFLUENCE demand, and not, create it from scratch.
Key Results:
11.83x ROAS
Achieved over 120 days
300%
Increase in sales qualified leads
10.48%
Conversion rate (MQL)
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Ready To Get Started?
Sometimes it’s all about taking the first step. We may not be able to help you in which case we’ll point you in the right direction. Either way, there’s no sleazy sales tactics here.
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