Eric believes in creating not competing. Your brand is unique and the only way to make it stand out is to define what sets it apart. Having worked in key roles spanning multiple sectors and devising strategies for Nike, Disney, Champion and an assortment of SMEs, he knew it was time to use his skills to put more good out into the world. His genuine need to help businesses achieve their goals led him to create the Anti Agency.
“A service built to treat businesses like they were more than a single line item on a balance sheet”.
The $116,000 Luxury Travel Secret: How We Turned a $10,000 in Ad Spend into an 11.6x ROI Goldmine in Just 180 Days
If you're tired of struggling to grow your luxury travel consultancy... start using this strategy that helped us generate $116,000 in revenue and achieve a staggering 11.6x return on ad spend in just 6 months.
For the last 6 months, we've been scaling a luxury travel consultancy's marketing efforts with a modest budget of $10,000. Recently, we hit these incredible milestones:
27.28% conversion rate for Marketing Qualified Leads (MQL)
6.82% conversion rate from Sales Qualified Leads (SQL)
$116,000 in revenue generated
11.6x Return on Ad Spend (ROAS)
Here’s more proof:
MQL Conversion Rate
Omni Channel Strategy
NOTE (Transparency time) - Leads were generated through a 3rd party platform integrated into the clients business.
So, true cost per lead would be around $20 = 100 leads on average per month.
Deal Lost = Not Ready To Buy Now
Now, Let me explain how...
For over a decade, I've been helping luxury service businesses scale their operations from modest beginnings to seven-figure revenues using my unique take on the "blue ocean" strategy.
Many of the results have been from 6 - 7 figure professionals dominating their niche after simply implementing my approach:
So good, you may want to keep me a secret 🤫
My strategy solves the 3 biggest headaches for luxury travel consultancies trying to scale:
💡 I can't find enough high-net-worth clients in this competitive market
Many luxury travel consultancies come to us because they're spreading their marketing efforts too thin across various platforms and strategies. We help them focus their efforts on one "high-converting landing page" that pre-qualifies leads and converts at an impressive rate.
💡 I'm spending too much time on tire-kickers and not enough on serious luxury traveler's
With the luxury travel market becoming increasingly saturated, traditional lead generation methods no longer work as well as they used to. We help consultancies add a "high-converting landing page" between their marketing efforts and the client onboarding process. This significantly reduces time wasted on unqualified leads. Our strategy resulted in an 8% conversion rate for Sales Qualified Leads, ensuring our client focused only on serious, high-net-worth individuals ready to book exclusive travel experiences.
💡 I'm struggling to get a good return on my marketing investment in the luxury travel sector
Most luxury travel consultancies making <$1M in annual revenue are sick of pouring money into marketing without seeing significant returns. Our strategy doesn't just generate leads – it generates substantial revenue.
Overcoming Challenges
Action Steps:
Focus only on your SOM - Serviceable obtainable market
This is the point closest to you and your ideal high-net-worth clients (your low hanging fruit). Now figure out how to make the smallest change that will have the biggest impact.
If you're good at dissecting funnels, 90% of the time it is your landing page. Fix this and you've automatically fixed your intake.
Once you've improved your intake, measure your client conversion ratio.
There are 3 points you need to make a note of here:
Your MQL (Marketing Qualified Lead) conversion rate.
Your SQL (Sales Qualified Lead) conversion rate.
Your TTW (Time to Win) lead to client.
You're now in a better place! Time to focus on your SAM.
SAM - Serviceable attainable market
This is where you focus on expanding your horizons in the luxury travel market. You've now got benchmarks in place and some form of consistency so you know what you're measuring against.
This is where you make adjustments to suit where you want to go based on where you're currently at. Always think 5x, so if you land in the middle you're still winning.
Based on this you can make adjustments to your:
Positioning (what sets you apart from other luxury travel consultancies).
Pricing (tiered luxury travel packages).
Services (outcomes not features - focus on unique, exclusive experiences).
Place (where your ideal high-net-worth clients hangout).
If you need help working on this, use my free luxury travel consultancy scaling cheatsheet.
Once done, your next step is to: lower your client's touch points.
i.e - how many interactions does it take for a lead to become a luxury travel client?
To reduce this I would recommend shifting to a LFLP (Long form landing page).
Your long form landing page takes into account 2x things:
ERB - Emotional Right Brain
LLB - Logical Left Brain
This is where your prospects go to learn more about your exclusive travel offerings.
I'd even go as far as making this your primary one page website.
Now if you know anything about business:
The more exclusive you go, the fewer people know about you.
So, technically your cost per acquisition should rise and your conversion rate should decline.
However, if you focus on the blue ocean strategy - you can monopolise your luxury travel niche by creating unparalleled value instead of competing on price.
This is how you focus on your TAM (target attainable market).
These results aren't typical but very much replicable.
The Old Way to scale:
👉 Run generic luxury travel ads to a basic website (imagine walking into a luxury resort with no idea what experiences you're after).
👉 Focus your marketing efforts on anything and everything all at once.
👉 Keep focusing on getting more leads, hoping and praying some high-net-worth individuals will book.
The Old Way
The New Way to scale: Map your funnel using the blue ocean strategy.
✅ Raise your luxury travel services well above industry standards.
✅ Eliminate all the factors your industry competes on by focusing on your clients' desire for unique, exclusive, and transformative travel experiences.
✅ Implement one high converting landing page to fix your intake (our’s converts at 28% 😉).
✅ Generate significant revenue ($116,000 in 6 months) with a modest marketing budget ($10,000).
The Blue Ocean Strategy
Your Golden Ticket To Success (Choose Wisely)
Option 1: DIY Domination (coming soon)
Steal my step-by-step process from above.
Get the landing page playbook and fix your lead flow.
30-day money-back guarantee (because ethics).
Option 2: VIP Treatment
Work 1-on-1 with yours truly to map your funnel (90 mins).
Save time, money, and guesswork.
Get a foolproof strategy outline tailored to your unique situation.
Eliminate your most pain staking obstacle (generating consistent leads, booking qualified appointments or closing more sales).
Figure out who your ideal clients are (based on their psychological, emotional, situational, financial or behavioural circumstances).
A Loom video explainer for you to rewatch at your convenience.
I'll even send you my revenue scaling cheatsheet to help you scale revenue without spending more on ads.
Sometimes it’s all about taking the first step. We may not be able to help you in which case we’ll point you in the right direction. Either way, there’s no sleazy sales tactics here.
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