Eric believes in creating not competing. Your brand is unique and the only way to make it stand out is to define what sets it apart. Having worked in key roles spanning multiple sectors and devising strategies for Nike, Disney, Champion and an assortment of SMEs, he knew it was time to use his skills to put more good out into the world. His genuine need to help businesses achieve their goals led him to create the Anti Agency.
“A service built to treat businesses like they were more than a single line item on a balance sheet”.
How this Product as a service startup TRIPLED Ad Spend from $35k to $110k/Month and Boosted Conversions by 93.75% in Just 90 Days (all while reducing their cost to acquire a customer).
Are you a founder that sells a service and are tired of pouring money into ads without seeing results? 🤔
Imagine transforming your ad spend from a money pit into a conversion machine in just 60 days. Sounds too good to be true, right?
Well, buckle up, because I'm about to show you how we did exactly that for a innovative startup. 🚀
Here's what we achieved in just 3 months:
Tripled ad spend from $35,000 to $110,000 per month.
Boosted conversions by a whopping 73.75%
Hit a jaw-dropping 14.4% conversion rate in the last fortnight.
Tripled revenue due to the increase in Ad Spend.
Note - We've considered 3 months because there was a boat load of work done to fix/ set up their funnel in month one.
But here's the kicker: This isn't some black magic or short-lived hack. It's a proven, replicable strategy that I've been refining for the past 10 years.
Want to know the secret?
There is none (whomp whomp).
It's just the same old marketing principles applied in new and innovative ways.
But once you learn HOW, you won't want to share this with anyone 🤫
It's all about finding your blue ocean - and I'm going to show you exactly how we did it.
In this case study, you'll discover:
The 3 biggest problems plaguing service brands trying to scale (and how we solved them).
Why traditional funnels are burning through your budget (and what to do instead).
The "high-converting landing page" trick that slashed our client's CPA.
How to focus on your SOM (Serviceable Obtainable Market) for quick wins.
The exact steps to expand into your SAM (Serviceable Attainable Market) without losing momentum.
Don't just take my word for it. Here's what other founders are saying:
And here's proof
90 day impact
Tripling Ad Spend without blowing the cost to acquire a customer.
After conversion rate optimisation (7 day rolling)
My strategy solves 3 big problems for service brands trying to scale:
💡 "I need more qualified leads/conversions from my existing ad spend"
Many brands come to us because they're spreading their marketing efforts to thin i.e. - do anything and everything under the sun from paid ads, cold outreach, blogging and even vlogging.
If you're reading this, you have probably tried a multiple "hacks" to further acquisition or a bunch of mainstream things and nothing sticks.
We help them send that traffic to one high-converting landing page that converts 14x higher so they can increase their daily lead volume with better quality leads pre-sold on their product.
💡 "The CPA (cost per acquisition) on each sale is too expensive"
With ad costs constantly increasing, traditional funnels no longer work as well as they used to.
We help brands add a high-converting landing page between their ads and the signup process. This drops CPA significantly so they can generate more marketing qualified leads. Once you’ve solved this, you’re focus needs to change to benchmarking and consistency.
Lower your acquisition cost and everything else falls in place like dominos.
More on this below
💡 “Our product will sell after we add these features”
Most founders making under $350k ARR are sick of not knowing where to start, don’t necessarily know how to grow further or just love “acting busy” but not doing any real work.
The real kicker, their business barely has any profit in it to even sustain themselves.
How to Apply this 🤑
Focus only on your SOM - Serviceable obtainable market
This is the point closest to you and your customers (your low hanging fruit). Now figure out how to make the smallest change that will have the biggest impact.
If you’re good at dissecting what’s wrong in your business - 90% of the time it is your landing page. Fix this and you’ve automatically fixed your intake.
Once you’ve improved your intake measure your sales conversions ratio.
There are 3 points you need to make a note of here:
The best landing pages focus on the ERB and LLB and the same time.
ERB - Emotional Right Brain (because all buying decisions are based on emotions).
LLB - Logical Left Brain (because before we get emotional, it needs to be logical).
Focus on a triage for qualification.
The when (time frame), the why (motive), the how (means).
You’re now in a better place! Time to focus on your SAM.
SAM - Serviceable attainable market
This is where you focus on expanding your horizons. You’ve now got benchmarks in place and some form of consistency so you know what you’re measuring against.
This is where you make adjustments to suit where you want to go based on where you’re currently at. Always think 5x, so if you land in the middle you’re still winning.
Based on this you can make adjustments to your:
Positioning (need x want ratio).
Pricing (tiered pricing).
Product (outcomes not features).
Place (where your users hangout).
My free revenue scaling cheatsheet is a great starting point.
Once done, your next step is to: lower your consumer’s touch points.
i.e - how many interactions does it take to purchase from you.
To reduce this I would recommend shifting to a LFLP (Long form landing page).
Your long form landing page takes into account 2x things:
ERB - Emotional Right Brain
LLB - Logical Left Brain
This is where your prospects go to learn more about you.
I’d even go as far as making this your primary one page website.
Now if you know anything about business:
The wider you go, the fewer people know about you.
So, technically your cost per acquisition should rise and your conversion rate should decline.
However, if you focus on the Blue Ocean Strategy:
You can monopolise your niche by creating value instead of competing on price.
The ultimate power move for SMART business owners
This is also how you focus on your TAM (target attainable market).
These results are’t typical but very much replicable. Here’s a client result from 2023 using these exact same steps:
90 day impact (Blue Ocean Strategy)
The Old Way to scale:
👉 Run ads to broken website (imagine going into a car showroom and not knowing what you want?).
👉 Focus your marketing efforts on anything and everything all at once.
👉 Keep focusing on your product, hoping and praying something just clicks.
The New Way to scale: Map your funnel using the blue ocean strategy.
✅ Raise your product or service well above industry standards.
✅ Eliminate all the factors your industry competes on by focusing our your users psychological, emotional, situational, financial or behavioural circumstances.
✅ Reduce churn and increase life time value.
✅ Create value instead of competing on price.
If you'd like to see how we can help so that you can bring in more of your best customers every month with less complexity… you have two options:
Option 1: DIY Domination
Steal my step-by-step process from above.
Get the landing page playbook and fix your lead flow.
30-day money-back guarantee (because ethics).
Option 2: VIP Treatment
Work 1-on-1 with yours truly to map your funnel (2 x sessions totalling 90 mins).
Save time, money, and guesswork.
Get a foolproof strategy outline tailored to your unique situation.
Give yourself a clear roadmap to work towards the next 3, 6, 9 and 12 months.
Figure out who your ideal clients are (based on their psychological, emotional, situational, financial or behavioural circumstances).
A Loom video explainer for you to rewatch at your convenience.
I'll even send you my revenue scaling cheatsheet to help you scale revenue without spending money on ads.
I have to tell you...results like this are not typical.
To be successful, your brand has to be unique and has already established demand. As a marketer, my job is to creatively INFLUENCE demand, and not, create it from scratch.
Most companies start out doubling their conversion rates in the first month using our landing page playbook then scale up from there as their metrics improve.
Ready To Get Started?
Sometimes it’s all about taking the first step. We may not be able to help you in which case we’ll point you in the right direction. Either way, there’s no sleazy sales tactics here.
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