Did you know that 83% of luxury wedding venues are wasting thousands on marketing that attracts the wrong couples?
I didn't believe it either... until I saw the numbers.
Just ask Jennifer (name changed for privacy), who was ready to fire her entire marketing team after spending $37,500 on leads that went nowhere.
"I was working 70-hour weeks following up with tire-kickers who disappeared faster than the champagne at a wedding toast," she told me.
Sound familiar?
On March 15th, Jennifer implemented our "Blue Ocean Wedding Strategy."
By June 17th (just 94 days later), everything had changed:
But here's what you really need to know...
After years of creating dream weddings, you deserve to work with couples who value your expertise, not just your price tag.
The problem isn't your venue, your services, or even your marketing budget.
It's your funnel.
Most luxury wedding pros are stuck competing in a "red ocean" of sameness. But you don't have to be.
Because you're still reading, I'm going to share our exact formula:
Step 1: Inverse Price Qualification
Don't wait until the third date to talk money. Our clients use a specific 17-word phrase that filters out price-shoppers while attracting affluent couples who say things like:
"Your transparency about pricing is why we chose you over [your biggest competitor]."
Step 2: The "Dream Wedding" Belief Ladder
We've identified 5 specific beliefs every couple must have before booking a luxury venue. Our system builds these beliefs automatically, cutting your sales cycle from 45 days to just 14.
The secret: these are triggers based on the prospects emotions, situation, finances, behaviour and desires.
Step 3: The "Invisible Close" Technique
This is where most venues fail. Our clients use a simple 3-part follow-up sequence that makes couples feel like booking with you was their idea all along.
Welcome - Validate - Visibility.
I've analysed 7 luxury wedding venues across the country. The difference between those struggling to break $400K and those earning $1M+ isn't what you think.
It's not location.
It's not amenities.
It's not even reviews.
It's their ability to attract already-qualified leads who arrive pre-sold on their venue.
Imagine waking up to inquiries from couples who:
To maintain the competitive advantage for our clients, we limit this strategy to 2 venues per geographic region.
CLAIM YOUR FREE BLUE OCEAN STRATEGY SESSION
Because Insanity is doing the same thing over and over again and expecting different results
P.S. Remember: in a world where most luxury wedding venues are fighting over the same couples, the smartest strategy isn't to fight harder. It's to change the game entirely.
P.P.S. Ask yourself this: What will your venue look like 90 days from now if nothing changes.
Sometimes it’s all about taking the first step. We may not be able to help you in which case we’ll point you in the right direction. Either way, there’s no sleazy sales tactics here.